Video production is the practice of producing video by shooting images (videography), and creating combinations and reductions of parts of the video in live production and post-production (video editing). In most cases the captured video will be listed on the most current electronic media such as SD cards. In the past footage was recorded on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for only storage. It is currently distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video production is the service and art of producing content and delivering a finished video product. This may include production of televIsion programs, television commercials, corporate movies, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies using a prosumer camcorder,
- a Royal camera operator with a professional movie camera at a single-camera setup (aka a "one-man band"),
- a videographer with a solid person,
- a multiple-camera setup shoot at a television studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set construction on the backlot of a movie studio.
Shooting techniques and styles include:
- Using a tripod for a locked-down, stable shot;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to depict natural movement
- integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that easily soars to varying heights as seen from the finale of the movie Grease;
- with a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is essentially the entire process of creating a video. Whether it's a short movie, a full-length picture, business marketing video, tv commercial, music video, or other sort of film, the process may vary a little with the particulars, but the general process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the film is released to the public. In this guide, we'll try to provide you with the clear definition of video production by describing the whole process of video production.3 here Chief Stages of Video Production
This is the planning stage. There will be no recording in this procedure, just preparation.
- An idea is shaped
- The script is written
- The cast is selected
- The audio and video team members are selected
Everything is organized in preparation for the recording procedure. Scene locations are selected, the script here is edited and revised if needed, more info and a summary of the whole recording process is created.
There are many additional factors that must be reviewed too. Appropriate lighting for each scene is critical.
Once all of the crew and cast have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to the next scene. This process repeats until every scene in the movie was shot. After each scene has been properly taken, it's time to move on to the next stage of post-production.
Post-production covers all activities that are performed after the actual shooting of the movie was completed.Professional Video Production
There are many businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a man with a camera. The video has to be distributed and targeted correctly, or the video will only reach a small number of potential customers. A video describing a general overview of your goods and/or services is great when you've got a stand-out market, but if you have competition, your video must show the potential client why they should choose your business over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the correct platforms to reach the maximum number of people who could be interested in your business's services.
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